Skip to main content

This is Sonova

For a life without limitations

Sonova, headquartered in Stäfa, Switzerland, is a leading provider of innovative hearing care solutions. The group operates through its core business brands Phonak, Unitron, HansatonAdvanced Bionics and AudioNova. We reach our consumers through multiple channels; this diversity lets them benefit from our broad range of solutions – hearing aids, cochlear implants, wireless communication products, eSolutions, and professional audiological care – in the way that best suits their individual needs. 

Founded in 1947, the Group has a workforce of over 14,000 dedicated employees and generated sales of CHF 2.6 billion in the financial year 2020/21 as well as a net profit of CHF 585 million. Across all businesses, and by supporting the Hear the World Foundation, Sonova pursues its vision of a world where everyone enjoys the delight of hearing and therefore lives a life without limitations.

History in Australia

  • Wholesale

    Wholesale represented by Sonova Australia Pty Ltd

    Sonova Australia Pty Ltd commenced in 1984 as the then partnership between Phonak and Telex, located in Seven Hills, a suburb of Sydney. The company was formed to assemble behind-the-ear hearing aids (BTEs) for National Acoustic Laboratories, which later became Australian Hearing. In 1989, the company became Phonak Australasia Pty Ltd and moved across to Blacktown to accommodate growth. By 1992, Phonak had contracts with the Government to supply in-the-ear (ITE) hearing aids; and faceplates were manufactured for the world market. The company continued to grow and moved again in 2002 to Norwest Business Park in Baulkham Hills. With the end of faceplate production in 2003, the company was already moving towards a sales organisation. From this time, Phonak and Unitron began to grow in the market and new management restructured the business and introduced departments including Sales, Marketing, Customer Service and Order Entry. The production side of the business remained strong, with the focus on service and custom products. To enhance business processes, the company moved offices in 2014 to an independent site in Baulkham Hills. Today with more than 80 staff, the Sydney office is run with full operational systems including Sales, Marketing, Customer Care call centre, Manufacturing and Production, Service and Repair Laboratory, Stores and Warehousing. The company also has in-field Audiology & Sales Specialists across Australia providing support to our valued partners. Over the past 30 years, the wholesale business has seen much growth and change, largely attributable to the momentous technological advancements during this time. The Australian wholesale business is proud to now be known as Sonova Australia Pty Ltd and serves the market with all of Sonova’s wholesale brands – Phonak, Unitron and Advanced Bionics. The company remains committed to providing Australia with the best possible outcome for hearing solutions combined with technological innovation and customer service excellence.

  • Retail

    Retail represented by Hearing Retail Group Pty Limited (Connect Hearing Australia)

    Connect Hearing is one of Australia’s fastest growing hearing care groups, driven by commitment to the highest quality client care. Established in Australia in 2005, Connect Hearing has grown to over 120 permanent and visiting Centres across the country. Connect Hearing Australia is focused on delivering solutions differentiated by our service and innovation to make a real and positive difference to people’s lives.

Audiologist at a fitting

Serving an attractive and growing market

Around one billion people in the world today cannot hear well – and they would significantly benefit from the use of hearing instruments. Sonova provides the most comprehensive range of solutions to address hearing loss: leading-edge hearing aids and accessories from Phonak, Unitron and Hansaton, providing a natural listening experience through advanced, versatile technology; and innovative cochlear implants from Advanced Bionics, bringing reliable hearing solutions to children and adults with significant hearing loss. Sonova offers its solutions to end-users through a wide variety of service channel partners, providing them with the support they need to ensure that each consumer and patient receives the appropriate care for an optimal hearing experience.

The hearing aid market continues to grow, driven by long-term socio-economic forces. It is also a diverse market, requiring a broad range of technologically advanced solutions and high reach customer service channels.

Audiologist examining patient

The key to success: Customer driven innovation

Understanding our customers’ articulated and unexpressed needs and turning them into our challenges – this is what motivates us daily - and ultimately leads to innovation leadership, be it in products, solutions, or processes across all disciplines.

Our overall goal is to make sure that all people, especially those affected by hearing loss, can hear the world surrounding them and live their lives to the fullest. We carefully listen to the what current users say about our technology as well as to the feedback of hearing care professionals who want to provide optimal care. We combine this input with our deep technological and audiological know-how and relentlessly challenge the current limits of technology to strive for the optimal solution. That's how we drive our rich pipeline of new products: with the purpose to make people hear the world.