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Our Strategy

Sonova’s strategy builds on the strengths we have established over many years

Sonova strategy

Our market-leading innovation, puts us at the forefront of audiological performance through clear rich sound experience. Our audiological care network combines in-store-, remote-, and online-support to deliver a uniquely flexible and personal consumer experience. We continue to optimize our sales and marketing organizations to to match the needs of our various distribution channels and to establish a strong presence in high-growth developing markets. 

And we never stand still: when there is a possibility to improve our processes, optimize our structure or expand our consumer offering and technological capabilities – whether organically or through acquisitions – we will seize that opportunity, not only to increase Sonova’s profitability, but also to create the investment capacity needed to fuel future growth.