Sonova and its brands provide leading hearing technology for its customers.

The AAA 2025+HearTECH Expo, organized by the American Academy of Audiology, took place in New Orleans last week. Colleagues from Sonova brands Phonak and Advanced Bionics were on site to engage with customers and share updates on our products. A special shout-out to our Audiological Care US business (AudioNovaUS) who joined this conference under its newly adopted, unified brand AudioNova for the first time! Several of our colleagues presented on a broad range of topics including Artificial Intelligence, DNN denoising, audiological benefits of Phonak Infinio, big data and provider feedback learnings for better clinical application of hearing aids, and amplification in assistive devices. Jason Mayer, VP Commercial Sales at Phonak US, joined a panel of US hearing industry business leaders to discuss strategies to promote hearing health-care and the Audiology profession. The AAA+HearTECH Expo is an important annual event that brings together those involved in the audiological profession, providing a platform to share and expand knowledge, skills and expertise in audiology and to connect with fellow professionals. Thank you to all our colleagues who participated in the conference! #AAA2025 #AAAConference #Audiology