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  1. Investors
  2. Why invest in Sonova & strategy

Why invest in Sonova & strategy

Every person experiences hearing loss differently — and Sonova is uniquely positioned to serve this diverse, growing market.

Our mission is clear: to lead in innovation across audiological performance and AI‑powered solutions. We combine advanced technology with designs people want to wear and a strong product‑and‑service ecosystem that delivers an outstanding customer and consumer experience.  

This is how Sonova creates sustainable, long‑term value. 

At the center of our strategy is a simple, focused ambition:  

to grow Sonova to six billion Swiss francs in revenue by FY 2030/31 and reach 30 million people with our solutions.

Strong fundamentals: demand for hearing care will continue to grow 

  • Attractive market

    • Demographic tailwinds
    • Higher longevity
    • Stable prevalence
    • Low penetration rate

    Sonova is active in an attractive market, which is poised for further growth: Aging populations result in more potential customers and higher longevity means longer treatment horizons, which increase cumulative value per individual. The underlying need for hearing solutions remains unchanged and global penetration rates are still low. The potential therefore remains high across all markets.

  • Market leadership position

    • Market leadership, with strong positions in US and EU
    • Technology leadership in Receiver-In-Canal devices, AI & connectivity with strong product pipeline
    • Vertical integration for end-to-end customer insights

    Sonova’s vertically integrated business model — spanning R&D, manufacturing, wholesale, and retail — gives us the control, speed, and customer insights needed to succeed in a fast‑evolving market.

    Our global distribution network is one of the most extensive in the industry, reaching consumers and patients through multiple channels, including our own retail business, retail chains, independent audiologists, governments, and cochlear implant clinics. Our global distribution network and multiple brands across 100+ countries gives us direct access to millions of end users.

    These touchpoints are a strategic asset. They generate real‑world feedback that flows straight back into our innovation and R&D processes — strengthening our leadership in audiology, AI‑powered solutions, and user‑centered design.

    Digital connectivity and eSolutions extend this advantage further, enabling continuous engagement with consumers and customers across all channels.

    This combination is a key driver of Sonova’s differentiation and a foundation for sustainable, long‑term value creation.

  • Strong financials

    • Consistent sales growth and high profitability
    • Strong cash conversion
    • Disciplined balance sheet

    Sonova is a growing, cash-generative business with attractive returns and clear capacity to fund its strategic priorities and accelerate growth further.

Sonova’s strategy builds on innovation, country-by-country focus, and excellence in operations

Sonova strategic priorities

Our strategy is built on three key priorities: 

Innovate to drive adoption: We plan to translate our innovation into greater adoption by expanding design and form factors toward lifestyle-aligned and healthy-aging solutions, as well as connected platforms, to elevate user experience and enable a cohesive digital journey. In Asia, we aim to grow market share and profitability by first scaling our existing portfolio, then introducing tailored offerings that combine accessible products with more cost-efficient care models. AI and digitalization will be embedded across products and consumer journeys, leveraging Sonova’s leadership in AI-enabled hearing technology. In addition, we will further leverage R&D synergies between hearing aids and cochlear implants to accelerate our innovation roadmap. 

Succeed locally with multi-brand, multi-channel play: To maximize reach and minimize channel conflict, we will manage distribution market-by-market, with clearly differentiated brand roles and channels treated as distinct businesses with tailored value propositions. Our Retail business plans to further expand through geo-targeted acquisitions in strategic markets to build scale. We will further strengthen our competitive advantage as a vertically integrated hearing care company. By deepening synergies between Wholesale and Retail, we will accelerate innovation, sharpen market activation, and extend consumer reach. 

Elevate service and operations for stronger performance: We will elevate customer service from a support function to a visible growth driver, with On Time, On Quality, and On Cost performance becoming a competitive differentiator to drive customer loyalty and market share. To boost operational efficiency, we will improve productivity through footprint optimization, streamlined processes, automation, and value engineering. Taken together, these customer-service and operational-excellence initiatives are expected to strengthen margins and build a more resilient, scalable platform.