18/12/2025 | 09:00 CET | Phonak
Stäfa, Switzerland – December 18, 2025 – Phonak, a global leader in innovative hearing solutions, is excited to share results from newly published research available in Nature Scientific Reports1. This research used a cutting-edge neuroimaging technique to show that activation of Phonak’s AI-based noise reduction enabled more efficient cognitive processing that was associated with reduced listening effort and clearer speech understanding.
The researchers used functional near-infrared spectroscopy (fNIRS) to measure changes in the brain’s use of oxygen for a group of hearing aid wearers who were listening with and without Phonak’s AI-based noise reduction technology. This comparison is noteworthy, as speech understanding in loud situations is one of the greatest listening challenges faced by wearers of hearing aids.
The study showed that activating settings for listening in background noise allowed for reduced cognitive processing in the brain while—at the same time—supported participants' understanding of more speech. This was observed in the neuroimaging results showing reduced blood oxygen concentration in the left prefrontal cortex, a region of the brain associated with listening effort. Participants also reported lower levels of subjective
listening effort.
Stefan Launer, Vice President Audiology and Health Innovation, Sonova said: “This study provides important scientific evidence that Phonak’s AI-based noise reduction reduces listening effort and cognitive load when listening to speech in noise, aligning with wearers’ real-world experiences. We’re grateful for the support of collaborators like Dr. Frank Russo at Toronto Metropolitan University, who make work like this possible.”
Oliver Frank, Vice President Phonak Marketing added: “This study confirms what we have already learned from extensive feedback from hearing aid wearers and hearing care professionals alike – that Phonak Infinio Sphere delivers clearer speech in dynamic group conversations and noticeably reduces listening fatigue throughout the day. By validating real-world experiences with compelling clinical evidence, the findings reinforce Phonak Infinio Sphere’s unique role in helping people stay mentally energized, socially engaged, and connected for longer in challenging listening environments.”
Phonak has long focused on developing hearing technologies that adapt to the listening demands of real life. To best address this, Infinio Sphere hearing aids offer Phonak’s proprietary AI-based noise reduction, Spheric Speech ClarityTM. Unlike conventional AI approaches with small Deep Neural Network (DNN) that first classify the environment and then post-process sound, Phonak is the only one using a dedicated real-time DNN chip to extract, enhance, and reintegrate voices from all directions, delivering clear speech from any direction instantly 2. Findings like the ones described here strengthen the scientific proof that technologies exclusively available in Phonak hearing aids meaningfully support both hearing and well-being.
Reference
1Brain benefits of deep learning-based noise management in experienced hearing aid users using functional near infrared spectroscopy. Sci Rep 15, 41815 (2025). https://doi.org/10.1038/s41598-025-25801-y
2 Raufer, S., Kohlhauer, P., Jehle, F., Kühnel, V., Preuss, M., Hobi, S. (2024). Spheric Speech Clarity proven to outperform three key competitors for clear speech in noise. Phonak Field Study News retrieved from https://www.phonak.com/evidence
About Phonak
life is on. Since 1947, Phonak has been dedicated to improving the quality of life for people with hearing loss. Seventy-five years later, our passion for creating life-changing hearing solutions that help people thrive physically, socially, and emotionally remains. By offering the industry’s broadest portfolio of hearing solutions, we’re committed to creating a world where “life is on” for everyone.
At Phonak, innovation is not limited to products. We work to change the conversations surrounding people with hearing loss. We do this by fighting the stigma of hearing aids and creating an understanding of how hearing is connected to the broader context of healthy living.
About Sonova
Sonova is a global leader in innovative hearing care solutions: from personal audio devices and wireless communication systems to audiological care services, hearing aids and cochlear implants. The Group was founded in 1947 and is headquartered in Stäfa, Switzerland. Sonova operates through four businesses – Hearing Instruments, Audiological Care, Consumer Hearing and Cochlear Implants – and the core brands Phonak, Unitron, AudioNova, Sennheiser (under license) and Advanced Bionics as well as recognized regional brands. The Group’s globally diversified sales and distribution channels serve an ever-growing consumer base in more than 100 countries. In the 2024/25 financial year, the Group generated sales of CHF 3.9 billion, with a net profit of CHF 547 million. Around 18,000 employees are working on achieving Sonova’s vision of a world where everyone enjoys the delight of hearing.
Sonova has a long-standing commitment to innovation and was ranked no. 12 among the most innovative companies in Europe in 2025 by Fortune magazine, selected from 300 companies across 21 countries and 16 industries. For more information, please visit www.sonova.com